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[ù] ŰB () Magazine B, Ű



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  ( 02-6412-0125~8)









 

About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to
one well-balanced brand unearthed from around the globe. The magazine
introduces the brands hidden stories, as well as its sensibility and culture,
and is an easy but also serious read for anyone with an interest in brands.

 

 


About the Issue

 

Welcome
to the 96th issue of B.

 

Back
in 2018, when B revisited Seoul, the capital city of Korea, to put out a second
edition, we talked about what city would be the best for the city issue besides
Seoul. Many of our editors—including me—thought of Busan, the second largest
city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five
years later, we wound up doing an issue that features Busan. Of course, we were
drawn to Jejudo Island because it embodies the idea of rest and relaxation, but
truthfully, we were more curious about Busans many faces beyond the beaches
and tourism. I myself visit the coastal city every year and always feel like
moving there whenever I go, so it is obvious that the port city 400 km south of
Seoul has some kind of magnetic allure.

 

Each
time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done
this so many times I dont dare to even try to count—I find myself mesmerized
by the landscape of the piers as I look out the car window. Not until rows of
shipping containersand towering cranes catch my eyes do I feel like, Ah!
Finally, Im in Busan. It feels like passing through immigration. Maybe
because of the unique layout of port cities, I have always assumed that Busan
was bigger than Seoul. Maybe it is the impression that you can only get from
the second- or the third-largest cities. Apparently, it is the norm that the
nations largest city—the capital city in an administrative and economic
sense—naturally chases ideas like global standards and cosmopolitanism.
Despite the never-ending changes inarchitecture, culture, and commercial
districts that seem to pop up overnight, capital cities always feel rather
mediocre when all things are said and done. That might explain why I have
recently heard globe-trotters grumbling that there is nothing special out
there. Everything is already in Seoul.

 

But
Busan has staved off this rather imminent phenomenon of standardization. Of
course, the city boasts a good number of flagship stores by globalbrands, inventive
and fancy restaurants, and uniform- like styles that hipsters wear, but these
elements

do
not shape the visitors impression of the city. Rather, Busans cultural
elements—embedded in the clothing, food, and architecture—forge a distinctive
locality in its raw state, emerging through the cracks between the
well-developed infrastructure that is essential for a big city to survive. The
essence of Busan that B captured for this issue also centers on the people, the
products, and the companies that add contemporary twists to local tradition.
From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local
specialty coffee scene and on to the global stage; and Balansa, a fashion brand
whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz
Bakery, which strives to retaina sense of Koreanness. All these players
generated cultlike followings locally and received offers to expand to Seoul.
(Usually, it happens the other way around.) In a city where not even one of
Koreas top 100 companies has its headquarters, it is a feat thatlocally grown
creativity translates to business acumen, resulting in phenomenal success.

 

The
potential of Busan, I opine, lies with innovative small business owners, though
they are wildly outnumbered by their counterparts in Seoul. Indeed, the
Busanites B met say that the citys potential isin the hands of the people who
grew up in Busan,far from Seoul and close to the door to the outside world.
Busan has constantly grappled with internal and external forces due to its
geographical position and historical events, like outsiders coming and going,
refugees from the Korean War rushing in. Even still, it seems that Busan has
the most fertile soil to cultivate new contemporary ideas. This may be why I as
a land dweller, born and raised in Seoul, always envy people who live near
water—and where they come together, in Busan.

 

Eunsung
Park

 

Editor
in Chief

 

 






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  ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr)


    








ŰB () Magazine B, Ű - 2018. 12                    




Table of contents

 

02 Intro

 

09 Editors Letter

 

12 Into the City

Six creators based in Copenhagen discuss Danish design and

Hay

 

18Opinion

Anthony Aconis, brandingexpert

 

22 Scenes

A beginners guide to drone terminology and regulations

 

28In Hay House

Hays flagship store located in Copenhagens largestcommercial district 

 

34Values

Six keywords and products that represent Hays designphilosophy

 

44Opinion

Ronan & Erwan Bouroullec,designers

 

50Collaborators

Hays design philosophy seen through various collaboration works

 

58Exploration

Brand orientation reflectedin Hays market-conceptkitchenware collection

 

66Opinion

Dan Stubbergaard, founder and creative director of Cobe Architects

70Habitat

Hay products in homes and offices of Hay lovers

 

86 Fun & Functionality 

 

96Brand Story

Hays growth story and its proposition of new Danish design

 

104Manufacturing

The ideal balance of quality and price achieved through Hays manufacturing process

 

108Headquarters

Hays Copenhagen office in charge of the brands creative side

 

112Expansion

Hays partnership with Herman Miller signals full-scale expansion into North America

 

114Legends

Hays design foundation laid by prominent designers of 20th century Denmark

 

118Interview

Rolf & Mette Hay, cofounders of Hay

 

122Figures

Denmarks furniture market and Hays growth seen through numbers

 

123References

 

125 Outro













 








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ŰB (ѱ) Magazine B, Ű
  


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ڳ̽Ʈ
  


Ͻ(DBR : DongA Business Review)
  


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