ٰ MZ? ȹȭ ؿ䡱
20 Ϳ ϳ 3 MZ
MZ ȿ Ŀ M Z
▎ 3 1 MZ롯. MZ ̷ п Ƿθ ־. / :getty images bank
'MZ ܾ ڡ ġ MZ ġ ִ. ٷ ؼ Ŵ ǥ. ǥ ۿ MZ 40 ϴ ܾ ̰ ߴ.
ó п MZ Ϲȭ ݴϴ ̵ ã ִ. ֱ Ĵ亯 ö ǥ̴. ڽ 1980 1̶ Ұ ۾̴ ڽ MZ θ Ƽ鿡 . ̵ . MZΰ ñϽ MZ밡 ƴϴ١ 亯̾. MZ Ϲȭ Ƿΰ ̵ ŭ Ҵٴ ̶ ִ.
MZ Ϲȭ ۵? Z M븦 ߸̾? MZ 1980뿡 1990 ߹ݻ M(зϾ) 1990 ߹ݿ 2000 ʹݻ Z븦 ƿ츣 . 20 Ϳ ϳ ȴ. 3 MZ뿡 Ѵ. 3 1 ⼭ ۿ ۿ . ߾ M Z ٸ Ҹ MZ Ρ ݴѴٰ Ҹ .
MZ ģȯ ݿ ΰ
▎ α Ÿ. ο ¾ Һ Ǹϰ ִ. ֱ Ÿ ġ. / :赵
ģȯ桯 MZ ϸ ڿ ٴ ǥ. (MZ+ECO) 롯 Ҹ MZ ȯ ĺȭ ٴ ̴. û 3 ǥ ÷ 2024 ȣ MZ ֿ Һ Ư¡ ̴ƿ(meaning out, ġ Һ) (buycott, ȸ ġ Ϸ ǰ̳ ϴ ǥ) ƴ. ġ ִ Һ ó . MZ ̿ ϻ ̴ ١ ǥ ǥ̴. ̵ ŷ ǽ ESG ǰ ȫ, Ǹϴ ̱ ϴ.
߾ MZ ټ ȯ ٰ Ҵ. û ȯ ¿ MZ ٸ 뿡 . ȸǰ ʱ, ģȯ ǰ ԡ뿡 M( 68.3%, 46.5%)Z( 64.9%, 44.8%) ü ( 73.9%, 49.9%) ġ Ÿ. MZ밡 ⼺뺸 ȯ̳ ĺȭ ΰ Ÿ, ̰ ൿ ݵ Ǵ ƴ϶ ǹ̴.
Ư ߾ MZ Һ ־ ȯ溸 ߿ϴٴ ǰ Ҵ. ؿ(27) ̼ ȯ濡 Ⱘ ١鼭 ǰ ſ ־ ߽ϴ ġ ƴ϶ ݿ ɸ ǰ̶ ߴ. ģȯ ռ ǰ ģȯ Ÿ ־ Һ ⸸̶ ʰ ̴. ģȯ ҷθ ȰǴ ̡ ǥ̴. ȯ ̿(29) ۷ι ȯü ǽ Ŀ , ȸǰ ̱ Ŀ Һ Ѵ١鼭 ʹ ġҺ ־ ǽɵǴ ߴ.
ֱ Ÿ ġ. ȸ ڴ پ Һ , ο Һ ߸ ڿ ߱ٴ ߴ. Ư Ÿ ȸ ǰ 450 ̻ ɸ ʷ ִ 巯. ȫ ڿȯȸ ǰ ְ, ó ʰ ִ١ ߴ.
Ҹ īī塯 ΰ MZ ̶ 콺Ҹ ִ. īī ϸ M, ϸ Z. Z īī ƴ νŸ DM(̷Ʈ )̴.
̷ ν ȭ ε Ȯεȴ. 4 м ü ̿ īī Ȱ ̿ ֱ 1Ⱓ ϰ ִ. ָ κ νŸ . īī ۳ 2.6% ϶, νŸ 4.61% Ÿ. νŸ īī üذ ִٴ ߷п ƴ .
Z ī庸 ̷Ʈ (DM)
▎Z ֿϴ νŸ. īī Ƽ ϰ ִ. / :մ
νŸ DM ̿ ϻ ϴ SNS յ ִ Ϳ ã ִ. Z SNS ϴ ȿ ̴. νŸ DM īī â Ѵٴ 谡(24) νŸ ȭȣŭ̳ ߿ ó ߴ. 达 ģ δ νŸ DM Ȱϴ 찡 ١ ߴ. νŸ Խñ̳ 丮 , ڿ ȭ ̾ ϴ١ ߴ. 赿(25) īī õ δٴ Ҹ ´. νŸ DM ְ ϴ١ ߴ.
ݸ M νŸ DM ȣ ټ . (36) νŸ DM ʴ´١ νŸ DM ŷڵ ١ ߴ. ٸ M ָ(33) νŸθ ϴ 浵 ְ, DMθ Ǵ ģ ־ αϱ ʴ´١ ߴ. νŸ ̿ϸ ˰ ̵ Ȳ ۿ ̶ ߴ.
ΰ M īī庸 ϴٰ ˷ ڷ ȣϱ Ѵ. ڷ Ѵٴ (29) īī嵵 ϱ , ڷ ŷѴ. ؼ ϰ ȴ١ ߴ. û ǥ Ҿϴٰ M밡 59.6% Ҵ.
ġ MZ鿡 ٴϴ ǥ. 2021 ȸ MZ=ġ ̶ ν . 翡 2030, ü ̴볲(20 ) е ؼ ǥ 缱 ū ߴ. п 2030 ͷ ϱ ߴ. ʴ. ̹ 22 Ѽ ǥ MZ밡 ߴ. ߾ӼŰȸ ǥ 뺰 캸 30(11.3%) 20(12.9%) ɴ븦 Ʋ Ҵ.
ڰ 20 밳 ġ ٴ ̵ Ҵ. 赿 ġ ƿ . ̸ ƴ ߴ. ġ ٰ ̿ ֺ ġ ڿ . ġ ̽ ȭ ʴ´١ οߴ.
ġ Ǹ, ° ̵鵵 Ҵ. () ġ ǿ Ǹ ʴ. ״ ġ ٲ ٰ ١ ġ ġο Ǹ ҽŸ Ŀ١ ߴ. ؿ ġ ٺ ٲ ִٴ 밨 . 츮 ʰ, ġ ʴ´ٰ Ѵ١ ߴ.
̴볲 ġ ? Ϲȭؼ ȵš
▎ SNL ڳ MZ ǽ . MZ ǰ ٸ١ Ÿ ߴ. / :÷ Ʃ ĸó
̿ ġܱа 츮 ȸ 밡 ġ ȿɰ ߴ. α 밡 ġε鵵 ⼺븦 å ַ ġ ̰, 밡 ѸҸ ƴ١ ̴.
ġ ٰ ϴ ̡ ž Ѵٴ ̵鵵 ִ. ġ ̴. ó ġ ١ ߴ. ó ġ ̡ ϴ ָ ʿ䰡 ִٰ ߴ. ״ ڱ̰ ߾ κ ݺ ̳ Ӹ ȿ ϴ ġ, а Ѵٸ и 츮 ȸ ĥ ̶͡ ߴ.
M Z븦 ױ Ϳ źΰ ѷϴ. 븦 ġ ۿ ٴ ̴. ߾Ӱ ̵ MZ ȿ ũٰ ߴ. Ĵ ϴ M ̸(38) ˹ٻ Ÿ 찡 ĩŸ. ̵ ó ؼ ڱ Ǵ ١ ߴ. ̾ ϰ ˹ Ÿ , ᱹ õ ̿ ϱ ء ߴ.
Ĵ翡 ˹ٸ ߴ Z 赿 M ٰ ߴ. 30 Ĺ ð ŭ ϴ ý ߴ. 达 ó , ߰ ֱ Ⱦ Ư ð Űų شٴ ܾ Ű ڴοٰ ߴ.
MZ 忡 Ѵ١ ̶ ʴٴ ´. DZũ븮 IT ɴ ȸ ̶ ߴ. ״ ǻ ̳ ǰ ü ̾ SNL MZ ǽ Ÿ ӡ̶ ߴ.