로그인 | 회원가입 | 이용 기관/기업 고객센터
헤어샵 전용 잡지구독센터

헤어샵 베스트셀러 | 추천 패키지 | 패션/뷰티(국내) | 패션/뷰티(해외)


  • 첼리스트의 깊은 사랑_ 홍진호
  • 매거진B(한글판) 11월호 소호하우스
  • 매거진F 콩
제휴 브랜드
신문 구독

[택배] 매거진B (영문판) Magazine B, 매거진비

발행사 :   카카오아이엑스
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
장바구니 담기 관심목록 담기

현재 정기구독 주문시 2019년 11월호 (81호) 부터 발송됩니다.  

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)

About the Issue


Welcome to the 80th issue of B.


Every generation sees popular words
and expressionswax and wane with the passage of time. One of these expressions
is “taste,” which has crept into conversations and articles, now inspiring
scores of readers to obsess over tastes. In an age in which self- expression is
highly valued, the word “taste” neatly expresses the unique and differentiating
personality of an individual—the element that categoricallysets them apart from
the crowd. If left ambiguously defined, it may feel as though that person has
no particular penchant for anything. According to the general definition,
however, taste could be seen as something that captivates one’s attention.
Thingsthat win over the heart right away, things that seem decent and proper,
or things for which appreciation is acquired with exposure—all of these are
things “taste” could connote.


Montblanc, a German brand that
started as a luxury writing instrument manufacturer in the cityof Hamburg, is
case in point. While it seems to have secured a place in the luxury segment in
the ranges of pens, watches, and leather goods, Montblanc hasmanaged to remain
an unassuming, unpretentious brand that refrains from ostentatious or provocative
images. One interesting fact is that those who encounter Montblanc directly or
indirectly are likely to strongly recommend the brand to their family or
friends. Recommending a product is slightly different from falling within an
individual’s taste parameters. People make recommendations when somethingis
proven to be authentic, or when you see it like an investment whose value won’t
depreciate over time. In that sense, Montblanc products can create a
“guaranteed” taste in that they are products that weather the test of time.


Luck plays a pivotal role in
determining if a product will ultimately rise to “it” item status each season,
but the earning the title of “safe asset” requires much more beyond sheer luck.
With its invincible top-quality and carefully crafted business strategies,
Montblanc is firmly established in the risky contemporary luxury goods
industry. Notably, the brand’s pricing and lineup expansion strategies are
extremely flexible and reasonable. It’s rare for a luxurybrand to capitalize on
its “entry-level” models in multiple areas of writing instruments, leather
products, and watches, as much as this German brand does. Montblanc fully
utilizes its most affordable low-end items to outdo competitors. And the
success of this strategy is clearly seen in must-have business item sales like
trolleys, wallets, and leather backpacks. In this sense, Montblanc actively
lowers the entry barrier burden for first-time buyers, which, in turn, creates
loyal customers. It could be said that these resultsare possible thanks to the
brand’s confidence in its products.


The same goes for its lineup
expansion. Rather than betting products on superficial sensibility and taste,
Montblanc has gradually diversified its product offering to stay appealing to
loyal and new customers alike. Starting as a brand of writing instruments,
Montblanc transcends the limits its competitors

face because it has not settled on a
single value like keeping tradition or being analog. From fountain pens that
function as objets d’art or literary symbols to accessible and user-friendly
ballpoint pens, allMontblanc products emanate the same spirit—a departure from
other brands that excogitate images of upmarket value through increasingly
high-end and limited-edition products. Montblanc is truly a testament to the
idea that a brand can thrive even more when it is defined not by its producers,
but by its users.


Eunsung Park


Content & Editorial Director


  매거진B (영문판) Magazine B, 매거진비



발행횟수 (연)

  월간 (연10회)

발행국 / 언어


판형 / 쪽수

    /   쪽


  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,



구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)




  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,


  경영학, 광고홍보학, 디자인학,




최근호 정기발송일( 12월호) :


  매거진B (영문판) Magazine B, 매거진비




  익월 마지막주 발행 ex)5월호 6월 발행


  발행사에서 직접 배송 ( 택배 )


  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식



  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)



Table of contents







Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg



Zaim Kamal,Creative Director of Montblanc



Montblanc sightings in German writing instrument stores



Secrets behind the use and maintenance of fountain pens by Montblanc experts



A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc



Values of Montblanc writing tools unpacked by two collectors from Korea and Germany



Signature products from Montblanc’s diverse selections



Davide Cerrato, Managing Director of Montblanc International’s Watch Division



Montblanc watch factories in Villeret and Le Locle



Fountain pen and watch experts contemplate Montblanc today



Designer-maker and industrial designer chat about writing instrument design





How one writing instrument brand became a luxury label



Nicolas Baretzki, CEO of Montblanc International



Influential historical documentswritten and signed with Montblanc pens



Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line



Support for cultural arts through Montblanc pens



Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation



Montblanc’s brand positioning and the writing instruments market



Books and films on Montblanc and fountain pens


135 Outro




Table of contents


02 Intro


09 Editor’s Letter


12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road


14 Perspectives

Four creators talk about Mini design and value


18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering


30 Restorer

A restoration shop shines light on how popular classic Minis are globally


36 In London

A travel agency that started with the idea of London city tours in Minis


42 With Minis

Classic Mini lovers encountered in London


46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years


54 Buzzing

Mini owners share their thoughts on new Mini and classic models online


58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini


60 Versus

Comparison and analysis of classic Mini and new Mini


70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design


82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city


94 Signal


102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility


110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation


116 Expansion

Mini explores new frontiers under the “creative use of space”motto


118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today


122  British Cars

British car brands with unique identities, principles, and ample charm


126 Figures

Mini’s history and growth in numbers


129 References


131 Outro




Table of contents


02 Intro


09 Editor’s Letter


12The Paris Way

Parisians share their experiences with A.P.C.


18 Perspective

Various thoughts by Jean Touitou and the A.P.C.


22 Opinion

Jean Touitou, founder of A.P.C.


28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs


34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic


44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line


52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic


58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.



72 Opinion

Ezra Petronio, founder of Self Service


78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries


90 Simply Radical

Four brands seek simple answers from the core


98 Opinion

Masamichi Katayama, founder of Wonderwall


104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul


116 Spirit

A.P.C. enthusiasts react to the brand spirit


124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim


136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality


144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou


148 Headquarters

In the heart of A.P.C.’s creative DNA


152 Inspiration

The things that inspire Jean and Judith Touitou


156Denim Guide

The basic elements of the denim pant



A.P.C.’s growth in numbers


163 References


166 Outro





Table of contents

02 Intro

09 Editor’s Letter

12 In Yamagata

Yamagata factory where premium G-Shock products are made


20 Opinion

KikuoIbe, inventor of G-Shock


26 Engineering

Intensive G-Shock performance tests


34 Components

A closer look at G-Shock components


40 Technology

G-Shock’s accurate time-telling technology and durable form


42 Lineup

Descriptions of each lineup by a G-Shock designer


48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan


54 Retail

Specialty shops that sell G-Shock watches


60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches


66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers


70 Opinion

Shinsuke “Alex” Nakada, director of Beams


76 Collaboration

The many sides of G-Shock seen through 57 collaborative products


84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi


88 Collection

A G-Shock collector talks to about his taste and reasons for collecting


92 Customizing

The story of one customizing expert’s strong attachment to G-Shock


98 The Molded


108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand


116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company


122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru


126 Dictionary

Wristwatch-related terms and definitions


128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures


131 References


133 Outro





Table of contents


02 Intro


09 Editor’s Letter



Blue Bottle patrons of Tokyo


16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee


20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes


26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture


30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés


34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology




TaesuIm, creative branding director of Stndrd


46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks



Spaces that materialize the Blue Bottle brand philosophy and coffee experience



Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee


66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly


70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand


80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan




96Brand Story

The stories behind Blue Bottle’s birth and growth


104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee


112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees


118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth


122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced


124 Coffee Capitals

Four cities with distinctly unique café cultures


128 Seoul

A look at Blue Bottle’s second global destination


132 Figures

Blue Bottle’s specialty coffee business and influence in numbers


135 References


137 Outro




Table of contents


02 Intro


09 Editor’s Letter


12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews


16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon


20 Milestones

Three Lululemon locations that served as turning points for the brand


26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing


32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon


46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation


52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look


56 The Sweatlife

People who pursue wellness and their lifestyle items




64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance


74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon


78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking


81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives


84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives


90 Sensation


98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects


106 People

The corporate culture founded on Vision and Goals to encourage personal growth


110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO


116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon


122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns


124 Figures

The athleisure market and Lululemon’s growth seen through numbers


127 References


129 Outro



잡지 맛보기가 없습니다.


매거진 B(한글판) Magazine B, 매거진비

매경 이코노미 Economy



동아 비즈니스리뷰(DBR : DongA Business Review)


  장바구니   0
 최근 본 상품  1
 주문조회  0
 만기  D-0

굹씠뒪遺     굹씠뒪똻     뒪荑⑤ℓ嫄곗쭊     썡뱶吏     踰좎뒪듃留ㅺ굅吏     굹씠뒪留ㅺ굅吏